Three tiers. One direction: growth.
Growth Marketing for America’s Home Service Contractors. Choose the system that fits your current operational capacity and long-term goals.
Growth Foundation™
"Build a Predictable Lead Engine"
The essential foundation every home service contractor needs to generate a consistent, measurable flow of qualified leads. Every channel is set up, tracked, and optimised for your local market.
What's Included
- Google Ads — Capture high-intent buyers the moment they search
- Google Business Profile Optimisation — Dominate the local map pack
- Website & Landing Pages — Convert visitors into booked calls
- Basic Local SEO — Rank for your service + city keywords
- Call Tracking — Know exactly which campaigns drive calls
- Lead Tracking — Monitor every lead from source to outcome
- Monthly Reporting — Clear, jargon-free performance reports
- Monthly Strategy Session — 1:1 review with your growth manager
Every lead is reviewed — not just counted. We qualify each incoming lead so you always know what you're getting, not just how many.
Growth Accelerator™
"Scale Faster with AI & Multi-Channel Marketing"
Everything in Growth Foundation™ — plus the AI tools, automation, and multi-channel reach that separate fast-growing contractors from the competition. Built for businesses ready to scale.
Everything in Foundation™ PLUS
- Local Services Ads — Pay only for verified leads from Google
- Advanced SEO — Authority content, technical SEO, and backlinks
- Reputation & Reviews — Turn happy customers into your top sales asset
- CRM & Pipeline Automation — Never let a lead go cold again
- AI Revenue Automation — Let AI qualify, follow up, and nurture 24/7
- Meta Ads Management — Build demand on Facebook and Instagram
- Retargeting Campaigns — Bring back visitors who didn't convert
- Conversion Rate Optimisation — Squeeze more booked jobs from existing traffic
- Quarterly Competitor Analysis — Know exactly where you stand in your market
AI responds to every lead in under 60 seconds, day or night — qualifying, nurturing, and booking jobs without manual effort.
A live executive dashboard showing calls, leads, booked jobs, cost per booked job, and revenue.
Your business grows through Google, Meta, Local SEO, reviews, and automation working together.
Market Leader™
"Own Your Market."
Everything in Growth Accelerator™ — plus the enterprise-grade tools, AI systems, and executive consulting that position your business as the undisputed number-one contractor in your market.
Everything in Accelerator™ PLUS
- Multi-Location SEO — Dominate rankings across every service area
- Bing Ads — Capture additional search volume competitors ignore
- Advanced AI Automation — Full AI-driven lead and pipeline management
- Executive Growth Consulting — Monthly strategy with senior leadership
- Digital PR — Build authority and brand recognition across the web
- Authority Link Building — High-quality backlinks that move rankings
- YouTube Strategy — Video marketing that builds brand trust at scale
- Advanced Analytics — Custom attribution, LTV tracking, and revenue modelling
- Quarterly Business Planning — Full-day growth planning sessions
- Custom Dashboards — Bespoke reporting built around your KPIs
A bespoke, market-by-market strategy to own search, reputation, and brand awareness in every city you serve.
Priority access to our latest AI tools, beta features, and automation systems.
A monthly deep-dive report on your local competitive landscape, search trends, and opportunity gaps.
Growth Pillars — Our Service Architecture
Rather than a disconnected menu of services, everything we do at HomeServicesExcel is organised under four Growth Pillars. Every tactic, tool, and campaign has a clear role in your business growth.
Traffic Generation
Google Ads • Local Services Ads • SEO & Local SEO • Bing Ads • Meta Ads
Conversion Optimisation
Website & Landing Pages • Call Tracking • Lead Tracking • Reputation Management
AI Revenue Automation
CRM & Pipeline Automation • AI Lead Response • AI Nurture Sequences
Intelligence & Growth
Reporting & Analytics • Strategy Sessions • Competitor Analysis • Custom Dashboards
HSE Growth Review™
Every month, your clients receive a 60-minute executive review. Not a marketing report. A business growth conversation.
- Calls generatedTotal calls tracked from every campaign
- Leads generatedQualified leads by source and service type
- Booked jobsConfirmed jobs attributed to marketing
- Cost per booked jobThe only metric that truly measures ROI
- Missed opportunitiesLeads that didn't convert — and why
- Competitor activityWhat competitors are doing in your market
- AI recommendationsData-driven next actions from our systems
- 30-day growth planClear priorities for the month ahead
"This changes the conversation from 'Here's your marketing report' to 'Here's how we're helping you grow your business.'"